CFX • DSGN

For the reboot of Wallingford9, a boutique residential development in Seattle’s Wallingford neighborhood, I led the visual transformation to better reflect the property’s modern architecture and urban lifestyle appeal. The goal was to elevate the brand to align with the luxury market while still maintaining a strong connection to the local community.

I created a refreshed logo, cohesive color palette, and updated typography system that felt contemporary yet timeless. The reboot extended across digital and print platforms, including website, email marketing, brochures, and social media assets. Every design decision was made to reflect the clean lines and curated aesthetic of the homes themselves.