CFX • DSGN

For Rainier Chalet Condominiums, a luxury mountain retreat nestled in the heart of Cle Elum, I created a brand identity that blends rustic charm with elevated simplicity. The goal was to capture the natural beauty and serenity of the location while appealing to upscale home buyers seeking a refined yet cozy escape.

The branding centered around a clean, nature-inspired logo, warm earth-tone color palette, and elegant typography that evokes a sense of calm and retreat. I developed a suite of branded materials, including stationery, digital assets, and print collateral. Every touchpoint was designed to reflect the chalet’s balance of comfort, sophistication, and connection to the landscape.